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What does break-even
look like for your product?
Use the same currency for every amount. Adjust the inputs to explore your margin before you spend.
The gross revenue-to-ad-spend ratio that covers these modeled costs.
To retain 15% of gross revenue as profit.
In the same currency as your inputs. 57.4% of gross revenue.
How the estimate works
Contribution = price × (1 − refund rate) − product cost − shipping − (price × transaction fee).
Break-even ROAS = price ÷ contribution. Target ROAS = price ÷ (contribution − price × target profit margin).
This model uses gross revenue before refunds for ROAS, excludes taxes, assumes full refunds, and assumes product costs, shipping, and payment fees are not recovered on refunded orders. It excludes fixed overhead, return shipping, and additional fees. Results are planning estimates, not guaranteed performance. This tool does not change any account settings.
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