From offer ID to Shopify product
GMCMax connects Google’s offer reporting to the products and variants in your Shopify catalog using stable identifiers. Country filters help explain where Shopping spend is going.
Review the metrics that matter
Customize columns for spend, retail price, Shopify revenue, units sold, refunds, clicks, impressions, conversions, CTR, CPC, CPA, and ROAS. Expand variant rows when a product-level average hides important differences.
Account for the difference
The reconciliation view distinguishes matched products, unmatched offers, and other campaign spend or signed adjustments. A reporting gap is shown, not silently distributed to products.
Compare the same dates
Select the account’s reporting timezone and date range, then compare previous periods. Today is a partial day. Source delays and attribution updates can change historical totals.