Bring product detail to the discussion
Inspect spend, clicks, conversions, and Shopify sales at the product level. Expand variants to understand which options contribute to the totals.
Make the basis of ROAS explicit
Google-attributed conversion metrics and all-channel Shopify sales answer different questions. GMCMax keeps these definitions separate so your client sees what a number actually means.
Leave a clear record of actions
GMCMax records publishing requests and verification outcomes for auditing. The dashboard switch shows the Google & YouTube publication state in Shopify, not confirmed Google campaign exclusion.